Sartre`s Existentialism Essays (1020 words) - Modernism,

Sartre`s Existentialism John Paul Sartre is known as one of the most influential philosophers of the twentieth century. He wrote many philosophical works novels and plays. Much of his work is tied into politics. The essay Existentialism is a Humanism is just one of his many works. Existentialism is a Humanism is a political essay that was written in 1945. Its purpose was to address a small public during World War II in Nazi occupied France. This essay stressed the public not to conform. Sartre introduced a great number of philosophical concepts in Existentialism. Two of these concepts are anguish and forlornness. They are simply defined, as anguish is feeling responsible for yourself as well as others and knowing that your actions affect others and forlornness is realizing that you are alone in your decisions. These two concepts are interwoven throughout the essay and throughout many of Sartre's other works. Sartre's view of anguish and forlornness in Existentialism is a Humanism addresses his view of life and man. Sartre based his views on the basic ideas of existentialism. The idea that existence precedes essence is the central factor in the atheistic view of man. The belief that existence precedes essence states that there is "no pre-existing concept of man." (2) In the existentialist view, man is what he makes of himself. They believe that man was indefinable at first; "he first appears, then defines himself." (1) There are no set plans as to how a man must live. He must make his own decisions and move towards his future with no help [from the outside world. The main idea of existential is what Sartre simply stated as..."I am responsible for myself and for everyone else. I am creating a certain image of my own choosing. In choosing myself is choose man." (1) He is saying that man creates his own image of the self and it is different for all men. The belief that existence precedes essence directly ties into the fact that the atheistic existentialist believes that there is no god. They believe that there is no human nature and that humans are inherently free. The concept of anguish is one of Sartre's central ideas in Existentialism as a Humanism. It involves the realization that the choices and decisions a person makes not only affect the self, but they affect everyone. Anguish is getting over the selfishness that has become so prevalent in our society. A person must make decision while looking as society as a whole. Anguish is being concerned with the impact of your decisions on others. Dealing with responsibility is just one form of anguish. A person must be responsible for themselves and others. The essay Existential is a Humanism gives the example of a military officer. All leaders and military officers feel anguish. They have the responsibility to themselves as well as others. A military officer preparing to send his troops into battle must fulfill his responsibilities to himself, his superiors and his troops. He realizes that his "interpretations of the orders from above" directly impact the fate of his troops.(1) The fact that he continues to make decisions even faced with anguish shows that a military officer feels responsible. "All leaders know this anguish", but they continue to make decisions. (1) Anguish that they feel does not dissuade their action, but "on the contrary" it makes them stronger, "it is the very condition of their action." The anguish that a military officer feels is what makes them responsible. Sartre saw anguish as a necessary component of life. It is what makes a person aware of their choices and responsibilities. The concept of forlornness in Sartre's eyes is coming to grips with the fact that we are alone in our decision making. We have "no excuses, determinism or omens", that influence our decisions. The atheistic existentialist fells that we are alone in our decision making because there is no god. They feel that the decisions we make are only up to us. Man is free to make his own choices and man is condemned in the fact that he is free. "Everything is choice."(1) Knowing that you are alone in your decisions can raise some very interesting questions. People must look into themselves and make the choices base on their own interpretations and experiences. The example of a young boy forced to make the choice between staying with his mother of joining the Free French forces illustrates forlornness. In his heart he knows that the decision is up to him and as a result he

Ivy League Rankings What Do They Really Mean

Ivy League Rankings What Do They Really Mean SAT / ACT Prep Online Guides and Tips Ivy League colleges are often viewed as the gold standard of colleges in the US and worldwide. While most people know that all Ivy League schools are good, which are the best Ivy League schools? Now you can find out with my exclusive 2019 Ivy League rankings. Get excited! In this article, I'll rank the Ivy League schools. Furthermore, I'll describe what makes the Ivy League unique, explain how to find the Ivy League school that's right for you, and give you advice on how to decide whether you should pursue an Ivy League education. What Is the Ivy League? The Ivy League is the term used to refer to the eight schools that make up the Ivy League athletic conference. Below is the complete Ivy League schools list in alphabetical order: Brown University Columbia University Cornell University Dartmouth College Harvard University Princeton University University of Pennsylvania Yale University Ivy League schools are all extremely selective private colleges in the Northeast. Also, the Ivy League is the onlyNCAA Division I athletic conference that doesn’t award athletic scholarships. The term Ivy League has become synonymous with extremely prestigious, highly selective colleges. For this reason, many people incorrectly label other prestigious private colleges, such as MIT and Stanford, as Ivy League schools. Stanford's Memorial Church is impressive, but Stanford isn't in the Ivy League. (Justin Kern/Flickr) How I Ranked the Ivy League Colleges It’s difficult to rank the Ivy League colleges against one another because they’re all outstanding schools.There's really no consensus about which Ivy League school is the best, and each ranking list seems to rank the Ivies differently. To determine my Ivy League rankings, I looked at the ranking lists onUS News, Forbes, and Niche. Each list differed from the others, so thoughthere’s no consensus about how to rank Ivy League schools, there is general agreement that all Ivy League schools are among the best colleges in the country.I averaged these three rankings but counted the US News rankings twice, since this list isthe most prestigious and most commonly cited of all college ranking lists. For a more thorough breakdown of the methodologies used to determine how schools are ranked for each list, check out my article on all the college ranking lists you should read. I think these three lists complement each other well because they emphasize different aspects of colleges that contribute to overall school quality. Of these lists,US Newsmost strongly emphasizes the academic reputations of colleges. The academic reputation of a school iswhat education experts think of the academics at a particular college. US News gives a peer assessment survey to university presidents, provosts, and deans of admissions to help rate academic quality. It also surveys high school counselors across the US. The Forbes list most heavily emphasizes student outcomes, factoring inalumni salaries, the amount of debt students have upon graduating, student loan default rate, and even prestigious professional accomplishments from alumni, such as winning an Oscar or Nobel Prize. Finally, the Niche list most heavily emphasizes quality of life. While Niche also incorporates academic reputation and measurements of student outcomes into its rankings, unlike the other two lists, Niche takes into account the quality of campus housing, athletics, technology, the party scene, and diversity. Want to get into Harvard, Princeton, or your personal top choice college? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. Learn more about PrepScholar Admissions to maximize your chance of getting in. Here come the rankings! Hooray! (Antoine Butler/Flickr) Ivy League Schools, Ranked (2019) Here are my 2019 rankings of the Ivy League schools. I created a table with each school's ranking, location, and undergraduate enrollment.The average ranking is based on counting the school's US News ranking twice.You can click on each school's link to see the average high school GPA of admitted applicants, its standardized test scores, and its acceptance rate. Note thatUS News separates colleges into four categories(National Universities, National Liberal Arts Colleges, Regional Universities, and Regional Colleges) for its ranking lists. All the Ivy League colleges are considered National Universities,so each school's ranking is being compared with those of all other colleges in the National Universities category. School Location Undergrad Enrollment US News Ranking Forbes Ranking Niche Ranking Average Ranking* Harvard University Cambridge, MA 6,766 2 1 3 2 Princeton University Princeton, NJ 5,394 1 5 5 3 Yale University New Haven, CT 5,746 3 2 4 3 Columbia University New York, NY 6,162 3 15 7 7 University of Pennsylvania Philadelphia, PA 10,033 8 7 6 7.25 Brown University Providence, RI 6,988 14 8 9 11.25 Dartmouth College Hanover, NH 4,410 12 9 19 13 Cornell University Ithaca, NY 14,907 16 13 21 16.5 *As a reminder, the US News ranking for each school is counted twice due to the prominence of the US News ranking list. What Can You Determine From These Ivy League Rankings? As you probably know, Ivy League colleges have extremely good reputations.All Ivies are ranked in the top 16 National Universities by US News.In terms of numerical rankings, there isn't much distinction among Ivy League schools, but there are some notable differences. In most Ivy League rankings, Princeton, Harvard, and Yale are at the top.They're the topIvy League schools and some of the very bestcolleges in the US. They're comparable to top-tier non-Ivy League schools such as Stanford and MIT.There's probably some debate about which schools compose the next tier of Ivy League schools, but, based on my rankings, I would put Columbia, Penn, and Brown in the second tier.Their academic reputations aren't quite as established as those of the first-tier schools, and as a whole they're slightly less selective. Comparable non-Ivy League schools include Duke and Caltech. The finaltier of Ivy League schools would be Dartmouth and Cornell.Cornell has the highest acceptance rate of all Ivy League institutions (but it still only admits 13% of its applicants). Non-Ivy League schools that are comparable to Dartmouth and Cornell in terms of quality include Northwestern and Vanderbilt. Remember that rankings are subjective, but they can reveal how colleges are viewed by employers, graduate schools, and the general public.Even though Harvard and Cornell are both incredibly prestigious schools where you can receive a world-class education and become part of a successful alumni network, the general consensus is that Harvard is the better school. Matt Damon went to Harvard, but he left a little early to do the acting thing. How to Decide Which Ivy League School Is Right for You Many of the Ivy League schools are extremely similar. They’re private schools of similar sizes with excellent academic reputations. In addition, they are all located in the same region of the US, they all have large endowments, and they all tend to offer generous financial aid. If you’re interested in attending an Ivy, you’ll have to do extensive research to determine which Ivy League school is right for you.You can use college finders, search websites, guidebooks, and other ranking lists to try to find the best Ivy for you. Here are four factors to keep in mind as you research the Ivy League: #1: Setting One of the biggest differences between Ivy League schools is their settings.Figure out whether you want to go to school in an urban, suburban, or ruralarea.The urban Ivy League schools include Harvard, Yale, Columbia, Brown, and the University of Pennsylvania. However, they’re all in cities of very different types and sizes. In terms of urban environments, Columbia is in New York City- the most densely populated city in the US- while UPenn is situated in Philadelphia, another large city. By contrast, Brown is in the small city of Providence, Rhode Island, offering a much more subdued environment. Similarly, Harvard is in a college town called Cambridge, which is located just outside of Boston. And Yale is located in New Haven, Connecticut, which has a population of just 130,000 compared with the roughly 8.4 million people in NYC. Princeton is the only Ivy League school in a suburban setting.It's more self-contained and the surrounding area is quieter than those of other Ivies. Naturally, there are far fewer entertainment options and cultural attractions than you would find in a large city (though more than you'd find in a rural area). Princeton is only an hour from Philadelphia and an hour and a half from NYC. Cornell and Dartmouth offer students a rural environment,where students are surrounded by nature and there's not much going on in the town unrelated to the college. Rural colleges tend to provide more of a community atmosphere, but there are usually fewer jobs and internships in the vicinity. A student who'd really enjoy being in the urban environment of Columbia might not enjoy the rural setting of Dartmouth, and vice versa. Be sure to think deeply about which type of setting you'd feel most comfortable in. #2: Academic Programs, Majors, and Requirements While all Ivy League schools are strong in the humanities, social sciences, and STEM, each offers different programs, general education requirements, majors, and concentrations. For example, Cornell is the only Ivy to offer a business management program with a focus on hospitality through its School of Hotel Administration. Meanwhile, Penn is home toone of the most prestigious business schools in the US and offers a number of undergraduate business majors that aren’t available at other Ivies. Lastly, Columbia has extensive general education requirements in its Core Curriculum, whereas Brown has very few. If you have an intended major or area of study, compare the majors and course offerings at the different Ivies to ensure that you’ll be able to pursue your academic interests. #3: Size The size of the school is a factor to consider as well.While most Ivy League schools are a similar size, there aresome differences to be aware of. If you're deciding between Cornell and Dartmouth, for instance, keep in mind that Cornell's undergraduate enrollment is about three times the size of Dartmouth's. While some students prefer a larger, more vibrant atmosphere, others would enjoy a smaller, more tight-knit community. #4: Campus Culture Finally,consider the campus culture of each school. DifferentIvy League schools have different reputations in regard to the types of students they attract and admit. Princeton students are often viewed as more preppy, for example, whereas Brown students are perceived as more progressive. Some stereotypes might be more accurate than others. Read guidebooks, talk to current students or alumni, andvisit the campusesto get an idea of the culture and to determine whether you'd fit in. Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Do your college research. Is the Ivy League (or Another Top-Tier School) Right for You? When finalizing your list of colleges, remember that Ivy League colleges are reach schools for almost everybody who applies to them.The odds of getting into an Ivy are low, regardless of your academic resume and extracurricular activities. If you want toget into an Ivy League school, you have to be extremely dedicated.For more tips, check out our other Ivy League-related guides: How Many AP Classes Do You Need for Ivy League Schools? Which High School Classes Do Ivy League Schools Require? SAT Subject Test Scores for the Ivy League What’s a Good SAT/ACT Score for the Ivy League? Good SAT Scores: Ivy League Plus Edition Although there are undeniable benefits of attending an Ivy League college, some students might find that the sacrifices they have to make aren’t worth it.As long as you’re motivated and have a good work ethic, you can be successful in life regardless of the college you attend. You might decide to take a less challenging class schedule or spend more time with friends. Doing all of this might decrease your overall chances of getting into an Ivy League school, but it's important to consider what makes you happy and what will let you enjoy your high school experience.On the other hand, if you’re willing to put in the necessary work to gain admission to an Ivy League school and are determined to attend a top college, you’ll have to be extremely committed to be able to make this happen.The process to get into an Ivy begins early in your high school career- well before you evenapply to college.Ultimately, with enough determination and hard work, you might be abl e to give yourself a realistic shot of getting into an Ivy League college. Even if you don’t get accepted to an Ivy, chances are that you’ll still be able to attend a selective, prestigious college. Good luck! What's Next? Want to go to a top college but don't want to attend school in the Northeast? Then check out my other articles on the best colleges in the South and Midwest. To help identify schools that you have a good chance of getting into, read our guide on target schools. I also recommend taking a peek at our guide on how to set your SAT/ACT target score based on the colleges you're applying to. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Organizational communication Essay Example | Topics and Well Written Essays - 500 words

Organizational communication - Essay Example All human resource managers rely on communication in their organizations to air their views and have plans implemented. Without communication from one official to the employees, management might crumble. Therefore, any successful human resource manager usually acknowledges the importance of organization communication as it has a positive outcome on the output provided of the given workforce. An excellent example of human resource and organization communication is the case of BMG international (Poole, 2012). Rudi Gassner emerged to be an effective leader who employed many ways of human resource management to form a winning team that led the company to achieve its objectives (Poole, 2012). Any human resource is often equipped with the responsibility of leading, planning and staffing. Rudi ensured that he employed the right leadership style to help in his management. In addition, he chose a 9 member executive team to help him in his management. In using transactional leadership style, he was able to establish a good reward punishment system in the organization that led to improvement of its output (Poole, 2012). A good communication between the human resource management and employees is key for an organization to succeed (Poole, 2012). Decision making process is an important tool in communication. For instance, Rudi Gassner left the decision making process to his executive team, but still ensured he took part in the overall decision making process (Poole, 2012). This ensured that the decisions made were in line with the companies’ objectives and vision. Gassner left the decision process on the directors and only came in to give the final say. His management style hence brought more success, but also resulted in conflicts within the committee (Hill, 1995). Gassner ensured that he was involved in every business activity of the company and ensured he observed what occurred in them. This brought a number of doubts in his management as those at the lower levels

Emails Essay Example | Topics and Well Written Essays - 500 words

Emails - Essay Example Use professional signatures, not elaborate ones. Signatures should contain information about yourself in relation to your position and department, and how you can be contacted (your cellphone number, extension number or direct line). Reply promptly and accordingly to messages that need a reply. This is to inform the sender that you have read and understood the message he has sent. However, be cautious when replying. Do not use the reply-to-all button if the information you are sending is for the sender only. Business e-mail addresses include the name of our company. Your signatures contain the name of our company. Be careful in sending out e-mails to people outside of your department and our company since our e-mail address is connected to the reputation of our company. You carry the name of your department and our company when sending out e-mails. You carry our reputation through sent messages. And it is important that we protect our company’s name so that our business will go on according to our mission, vision and goal. E-mails are part of doing our business. It is important that each one of us uses it with care and responsibility since it shows a glimpse of the policies and the communication style we have in our company. This policy serves as a reminder for everyone using e-mails. I hope that this would be a start of creating a new and more professional way of writing, sending out and replying to our e-mails. If you have any questions or clarifications, please do not hesitate to send back a reply. Emphasizing the importance of professionalism in using e-mails is the focal point of the policy. Since the e-mail is used as a major form of communication in companies, it is important to emphasize that it should be used with care. It is important to consider the reader and how he will react to an e-mail message by determining the appropriate language (Jerz & Bauer, 2008). Quality is

Macbeth Retold Essay Example for Free

Macbeth Retold Essay It feels strange running into something that everyone else is running out of, it’s my second time today. I can’t explain the thrill of running into the blaze, for some it’s just a career but for me it’s my passion. As I reached the top of the burning stairs I looked out the window to see Don with his back against the truck again, he was just standing there watching whilst men are in that house risking their lives to save others. It angers me so much to know that his name will be on the front page tomorrow for what I’ve done again. When we got back to the station the others applauded Don as he walked in and exclaimed â€Å"another fire stopped and 3 lives saved† me and Benji couldn’t bear to watch him take the glory for what we had done, so we went outside to take a breather and collect the post. Whilst we were out there we met the postman, he was standing there as if he was waiting for us, me and Benji exchanged a confused glance and then I said hello, he muttered â€Å"you’ll be station manager son† â€Å"sorry? † I said â€Å"and station commander† he replied â€Å"it’s as if I can tell the future! he laughed as he turned to walk away â€Å"what about me then eh? † shouted Benji shouted after the postman â€Å"it’ll be your sons and his sons and his sons and his sons† the postman sang as he skipped away. Benji and I couldn’t help but burst into laughter, at least it had lightened our mood after Don’s little display inside. That night I told Beth all about what Don has been doing and how he has been taking all the credit lately, I just wanted to vent to her but she got so much angrier than I had expected and told me that I should get rid of him by killing him! I want him gone and I want the praise but is this too extreme? She went on to tell me that if I didn’t do it I’d be a coward and there’s no point in me going back to the fire station at all, I can’t imagine not going back into a fire ever again. I’ve realised I have to do this. I told Beth I agree and she had a plan already. I’m going to kill him in the old house on foster street on Tuesday night when we go there for a risk assessment, Beth told me it would be perfect and no one will know I had anything to do with it; I’ll set the place alight and blame it on the squatters there.

The Importance of Character in Le Colonel Chabert :: Le Colonel Chabert

The Importance of Character in Le Colonel Chabert      Ã‚  Ã‚  Ã‚   Le Colonel Chabert exhibits the relationship between strong and weak characters. The degree of strength within a character reflects how well the character survives in society. In society, weak characters often have no identity, profession or rank. Stronger characters have power to succeed from inner confidence, motivation and ambition. Any drastic changes brought to the body or soul by the environment corrupts that person's strength thereby affecting their ability to function properly in society. This comparison of characters gives an understanding of Balzac's pessimistic view of nineteenth century society. A character's strength and energy in the novel determines their survival in society. Colonel Chabert has been known to be a courageous hero in the past, "... je commandais un r‚giment de cavalerie †¦ Eylau. J'ai ‚t‚ beaucoup dans le succÃ…  es de la c‚lÃ…  bre charge..." Once he returns to Paris after his injury, he loses his identity and becomes the " weak character " of society. This is a rapid decline down the "ladder of success" and Chabert tries desperately to climb back up to the top, where he had been before. At the beginning of the novel, there is a vision of a slow non-energetic man walking progressively up the stairs to lawyer Derville's study which contrasts the boisterous energy of the clerks. Chabert reaches Derville's study and is determined to find the lawyer to help him find justice for his infortunes, "... me suis-je d‚termin‚ †¦ venir vous trouver. Je vous parlerai de mes malhers plus tard." Chabert demonstrates some energy left in him by his will to retrieve everything that he lost. This energy to gain back his power changes to furious and revengeful energy upon learning what his wife had done, "Les yeux de l'homme ‚nergique brillaient rallum‚s aux feux du d‚sir et de la vengeance." After a period of time, Chabert loses hope and bids farewell forever. He gives up his identity to become an unknown person as he realizes that his strength of character is not enough to keep him alive in this society. He sees himself weakening when seeing his wife and her children as he does not have the heart to break up her family. He tells his wife, "Je ne r‚clamerai jamais le nom que j'ai peut-ˆtre illustr‚. Je ne suis plus qu'un pauvre diable nomm‚ Hyancinthe.

Business Plan Essay

The executive summary will end with a summary statement, a â€Å"last kick at the can† sentence or two designed to persuade the readers of your business plan that your business is a winner. While the business plan’s executive summary is the first thing the readers of your business plan see, it should be the last part of the business plan you write. The purpose of the executive summary of the business plan is to provide your readers with an overview of the business plan. Think of it as an introduction to your business. Therefore, your business plan’s executive summary will include summaries of: †¢ a description of your company, including your products and/or services †¢ your mission statement †¢ your business’s management †¢ the market and your customer †¢ marketing and sales †¢ your competition †¢ your business’s operations †¢ financial projections and plans The executive summary will end with a summary statement, a â€Å"last kick at the can† sentence or two designed to persuade the readers of your business plan that your business is a winner. How to write an Executive Summary To write the executive summary of the business plan, start by following the list above and writing one to three sentences about each topic. (No more!) If you have trouble crafting these summary sentences from scratch, review your business plan to get you going. In fact, one approach to writing the executive summary of the business plan is to take a summary sentence or two from each of the business plan sections you’ve already written. (If you compare the list above to the sections outlined in the Business Plan Outline, you’ll see that this could work very well.) Then finish your business plan’s executive summary with a clinching closing sentence or two that answers the reader’s question â€Å"Why is this a winning business?† For example, a business plan’s executive summary for a pet-sitting business might conclude: â€Å"The loving on-site professional care that Pet Grandma will provide is sure to appeal to both cat and dog owners throughout the West Vancouver area.† (You may find it useful to read the entire Pet Grandma executive summary example before you write your own.) Tips for Writing the Business Plan’s Executive Summary †¢ Focus on providing a summary. The business plan itself will provide the details and whether bank managers or investors, the readers of your business plan don’t want to have their time wasted. †¢ Keep your language strong and positive. Don’t weaken the executive summary of your business plan with weak language. Instead of writing, â€Å"Dogstar Industries might be in an excellent position to win government contracts†, write â€Å"Dogstar Industries will be in an excellent position†¦Ã¢â‚¬  †¢ The executive summary should be no more than two pages long. Resist the tempation to pad your business plan’s executive summary with details (or pleas). The job of the executive summary is to present the facts and entice your reader to read the rest of the business plan, not tell him everything. †¢ Polish your executive summary. Read it aloud. Does it flow or does it sound choppy? Is it clear and succinct? Once it sounds good to you, have someone else who knows nothing about your business read it and make suggestions for improvement. †¢ Tailor the executive summary of your business plan to your audience. If the purpose of your business plan is to entice investors, for instance, your executive summary should focus on the opportunity your business provides investors and why the opportunity is special. †¢ Put yourself in your readers’ place†¦ and read your executive summary again. Does this executive summary generate interest or excitement in the reader? If not, why? Remember, the executive summary of the business plan will be the first thing the readers of the business plan read. If your business plan’s executive summary is poorly written, it will also be the last, as they set the rest of your business plan aside unread! †¢ a description of your company, including your products and/or services Bordeaux Wine Trading is a Wine trading company based in Bordeaux, France with a wide network of Bordeaux Wine distribution and export all over the world. Bordeaux Wine is a premium brand with unique pleasing taste. †¢ your mission statement The purpose of our company is to create awareness and increase demand, establishing a successful business for the export and distribution of Bordeaux French wine. †¢ your business’s management Bordeaux Wine Trading is planning to export and distribute Bordeaux Wine in Brazil. Brazil is one of the emerging economies of the world with great opportunities of business development. †¢ the market and your customer In Brazil, Bordeaux Wine Trading’s main focus is upper and aspiring middle class of Sao Paulo and Rio De Jinero. †¢ marketing and sales Bordeaux Wine Trading is looking to have some local licensed distributor for the distribution purpose. †¢ your competition †¢ your business’s operations †¢ financial projections and plans Mission Statement; The purpose of our organization is to create awareness and increase demand, establishing a successful business for the export and distribution of Bordeaux French wine into Brazil. Corporate position; A well established French organisation that successfully distributes and trades Bordeaux wine globally. Objective in Brazil; We expect to invest over a three year period, building sales of over 2 million USD per year by our third year of operation, maintaining an average of 20-25% Gross margin. This is a one page synopsis of your plan, including a description of product, target market and positioning of product within the target market. Note the specific competitive advantage(s) of your product and the value it provides to the customer. Include your marketing objectives for the first year and the overall size of the marketing budget you are requesting. ⠝â€" EXECUTIVE SUMMARY We are interested in export and distribution of Bordeaux Wine in Brazil. Brazil is one of the emerging economies of the world with great opportunities of business development. We have found attractive market of Wine users in Brazil. Our target market will be upper and aspiring middle class of Sao Paulo and Rio De Jeniro. Brazil is currently 34m case market, with a per head consumption of 2 liters. Brazilian-produced wine – most of it red – tends to have sweeter profile than in other producing nations. In competition with it, we have finest wine from Bordeaux. In Brazil, there is also wine from other wine producing countries like Italy, Chile, Argentina and Portugal. But our competitive advantage is that the Brazilian people have awareness about Bordeaux Wine but not available in market in a frequent manner. In Rio 47% and in Sao Paulo 26% of awareness which is quite appealing for market entry. Brazil’s 80% wine market is captured by Red wine and also White wine market got the growth of 9% between 2003 to 2007 which is still growing. Initially, we will make some wine tasting events with the help of local distributor during festivals especially in Rio Carnival. We will participate in world largest Food and Beverages exhibition, SIAL in 2012, Sao Paulo. We will publish the advertisement in major newspapers and magazines.